Welcome to Ferguson Finch, a luxury gift and lifestyle store nestled in the heart of Williamstown along the prestigious Ferguson Street.
A Boutique with emphasis on elegance, indulgence and luxury, this enchanting haven offers a curated selection of exceptional giftware, refined homewares, and sophisticated clothing, stocking a range of Australian and European brands.
As a beloved jewel within the area’s vibrant retail precinct, this store was previously known as Fancy on Ferguson, which was founded in 2011. A sophisticated new rebrand was tasked to modernise and elevate the boutique experience. The new name and design pay homage to the original store and location, including the finch, which was hidden in the original logo.
Design Role
Brand identity, art direction, styleguide, web banners, social designs, shop signage.
Insta @ferguson_finch_boutique
Website credit Insider Media