Hello. I am a designer, based in Australia. I love transforming bold ideas into impactful, standout design. I also believe great design happens where creativity meets strategy—turning ideas into hardworking, meaningful creative.

I have years of experience working across Australia and overseas, with a passion for crafting compelling visual narratives. I've partnered with businesses of all sizes to bring brands to life through thoughtful, effective design.

My journey began in the Whitsundays as a print designer, before heading to the UK where I worked in-house as a senior designer for two architecture firms, splitting time between London and Dallas. Back in Australia, I joined a full-service creative agency in Collingwood, Melbourne, as a senior designer and design manager. From there, I moved into a senior finished artist and studio coordinator role at a brand agency in South Melbourne, followed by a design manager position at an award-winning creative agency in Richmond before deciding to leave the agency-world and branch out on my own. These days, I’m based back in my native sunny Queensland, working directly with clients I admire and enjoying the balance of coastal life and creative work.

My expertise can be summed up as; 
Brand & identity design, print & digital design, campaign concepts & rollout, art direction & design strategy, typography & image treatment, finished art & styleguides, team leadership & design systems…plus much more.