Cedar Mobile, a new eSIM wireless service designed for international travellers, combining high-quality mobile connectivity with affordability and a refreshingly simple experience.
The goal was to develop a bold, cheerful, and approachable brand identity that reflects Cedar Mobile’s personality: friendly, honest, and just a little bit cheeky. A vibrant green was chosen as the hero colour to reflect freshness, clarity, and confidence, reinforcing the brand’s commitment to keeping things simple and stress-free.
The result is a visually engaging brand that cuts through the clutter, making mobile service feel easy, human, and hassle-free.
Design Role
Brand strategy and identity, icon design, brand styleguide, web imagery.
Website credit Insider Media