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  Renée Blakeley
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PetzStore

An Australian-based online store that offers a wide range of pet supplies at competitive prices with exceptional customer service. PetzStore is a distributor as well as a manufacturer of high-quality pet products. Always looking to continually expand their extensive product range with new and innovative products to meet the demand of a growing market. 

The brand brief for PetzStore outlined a need for a modern and professional logo with a digital touch and to exclude any specific animals from the primary logo. To achieve this, I designed a contemporary wordmark that reflects the digital approach, complemented by strategic photography, a carefully selected colour palette, and distinctive shapes to establish the brand’s identity.

Design Role
Brand identity, art direction, styleguide, web banners

petzstore.com.au

Website credit Insider Media

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