At Period Wisdom Boutique, their mission is to guide women through every stage of their reproductive journey with compassion, clarity, and trusted tools. This new visual identity is more than a fresh look; it reflects the brand’s commitment to empowering every woman on her journey.
The original logo and website had been self-created, but as the business gained momentum, there was a clear need for a more polished, intentional design, one that allows customers to easily access information, products and support.
This was a wonderful opportunity to bring my client’s empowering vision to life and create a cohesive online presence that reflects the care and support she offers her customers. The rebrand introduced a modern, clean, and confident identity designed to celebrate womanhood and make reproductive wellbeing clearer, calmer, and more intuitive. It embodies the values of knowledge, choice, and confidence, helping women feel deeply connected to their bodies.
The icon is designed around a uterus-inspired form that transforms into a blooming flower, symbolising growth, connection, and the natural rhythm of the menstrual cycle.
The flow element is highlighted to reinforce the brand’s focus on body literacy and empowerment. At the heart of the brand is a simple belief: wisdom comes from listening; to our bodies, to nature, and to one another.
Design Role
Brand audit, new brand & visual identity, styleguides, web imagery, social media assets
Insta @periodwisdom
Website credit Insider Media