My brief for this bespoke online book retailer was to work on a brand refresh that captured the warm, comforting feeling of “curling up with a good book and a cup of tea on a rainy day”. I aimed to create a new cohesive and professional visual identity across all platforms, one that reflected the growing recognition of the Book Addiction brand, and also the high level of care they invest in their work.
The rebrand focused on developing a visual identity that feels both approachable and sophisticated. This included a new logo, colour palette, typography, and supporting graphic elements designed to work seamlessly across digital platforms, social media, and marketing materials. The goal was to communicate authenticity, trust, and the inviting, cozy spirit of Book Addiction.
The refreshed identity positions Book Addiction as a forward-thinking, timeless brand that maintains an emotional connection with its audience, highlighting both quality and the curated joy of reading.
Design Role
Brand strategy and identity, brand styleguide, web imagery, social media assets.
Website
bookaddiction.myshopify.com
Instagram
@bookaddictionau
Website credit
Insider Media